Inside Social Media Marketing World 2023: Networking, Insights, and Tactical Takeaways!

Inside Social Media Marketing World 2023:

Networking, Insights, and Tactical Takeaways!

March 27, 2023

I recently attended the Social Media Marketing World 2023 conference in San Diego, and it was an incredible experience. Over three days, I had the opportunity to learn from some of the top minds in the social media marketing world, attend workshops, and connect with other professionals in the industry.

VIP Workshop with Pelpina Trip: How to Create Quality Videos with Your Phone

One of the highlights of the conference was the VIP workshop hosted by Pelpina Trip about Video Creation: How to Easily Create Quality Videos With Your Phone. Pelpina is an expert in video creation and has worked with many brands to help them create engaging video content. During the workshop, she shared her tips and tricks for creating high-quality videos using just your phone.

Pelpina’s workshop was incredibly informative and hands-on. We had the opportunity to practice filming and editing videos using our own phones, which was a great way to put her tips into action. Some of the key takeaways from the workshop included:

The best video tool is the one you will use. Fancy tools won’t guarantee you’ll make the video.
Lighting is key: Pelpina emphasized the importance of good lighting when filming videos. She recommended filming near a window or using a ring light to achieve good lighting.
Audio matters: While the visual quality of a video is important, audio quality is just as important. Pelpina recommended using an external microphone, such as a lapel mic, to improve audio quality.
Other key tips: Clean your lens, put your phone on “do not disturb”, and keep your background clutter-free.

The Future of Social Media Marketing: Insights from Michael Stelzner's Keynote

Another highlight of the conference was the keynote by Michael Stelzner about The Future of Social Media Marketing: Trends Impacting Marketers. Michael is the CEO and founder of Social Media Examiner, which hosts the Social Media Marketing World conference. His keynote provided valuable insights into the future of social media marketing and the trends that marketers should be paying attention to.

Michael discussed the importance of authenticity in social media marketing and the growing trend of influencer marketing. He also talked about the importance of creating content that is tailored to specific platforms, such as Instagram or TikTok. Michael’s keynote was informative and thought-provoking, and it provided attendees with a glimpse into the future of social media marketing.

Get Attention with Long-Form Video: Key Takeaways from Pat Flynn's Keynote

The final keynote of the conference was by Pat Flynn, who is an entrepreneur, author, and podcaster. Pat’s keynote was titled Get Attention! How to Captivate an Audience With Long-Form Video, and it was all about the power of long-form video content.

Pat shared his personal journey with creating long-form video content, which he defines as any video longer than 10 minutes. He talked about how long-form video can help you build a deeper connection with your audience and how it can be used to provide valuable information and insights.

Pat’s keynote was inspiring and motivating, and it encouraged attendees to think about how they can incorporate long-form video into their social media marketing strategy. He also provided practical tips for creating engaging long-form video content, such as using storytelling and breaking up the content into segments.

Social Media Marketing World 2023: Highlights and Takeaways

Social Media Marketing World 2023 was an incredible event that offered attendees a plethora of informative sessions and networking opportunities. The conference provided a space for like-minded individuals to connect, share insights, and build relationships with each other. The meet-ups and networking events were particularly helpful for attendees to engage with others in the industry, exchange ideas and establish partnerships. Sessions on YouTube, Instagram, Content Repurposing, LinkedIn, Facebook, and Strategy were also incredibly informative and provided actionable takeaways. Overall, the conference was a great opportunity for social media marketers to gain insights, learn new tactics, and expand their network. I left the conference feeling inspired and motivated to take my social media marketing to the next level.

Ask Me Questions

I would love to speak with you to discuss your online needs. I can help provide you with social media audits, strategies, social media training, speaking & courses.