Engagement on social media is more important than ever. If you want to rise above the noise of 2020 your goal should be to not only improve your likes but also your comments, saves and shares. Here are over 100+ questions that you can ask on social media to get the conversation going and why to use them. 

Why Engagement is King

When people engage with your posts, it does 3 great things:

1. It indicates to the social platform that your profile has quality content. Your post then gets shown to more and more people.

2. You get the opportunity to have an open conversation (networking) with your community, building the know, like and trust factor with them.

3. Social proof! When your content has engagement this shows new people to your profile that other people enjoy your brand, your page and your content. This helps to grow your community!

Why are People on Social Media

People are on social media to connect with people, not products or services. Ask yourself why are they following your brand on social media? They want to connect to the people in their lives, people they know, people they like, people they trust. 

This is known as the know, like, trust factor (KLT). The more your audience knows you, appreciates what you have to offer PLUS knows that you know what you are talking about, you will position yourself as an expert in your field. Your audience needs to like what you are sharing on Social Media and what you have to offer. You must prove to your audience that they can trust you. That you do know what you are talking about. That your products and services are something that you are 100% behind. Let them trust that you are there to help them with their pain points or help them receive what they are looking for!

Once they get to know, like and trust you on social then they will be more inclined to check out your website for your products and services. The best way to connect is by being personal. One great way to be personal is by asking questions and using those questions to get to know your community and they in turn to get to know you.

Questions to Encourage Engagement

Use these questions on Stories, in posts and to get to know your community more. 

Fill in the blank: 

1. My favorite blog (podcast, YouTube channel) is ____________.

2. I’m inspired by _________.

3. My favorite social network is__________.

4. My all-time favorite book is __________.

5. If I could be anywhere right now, it would be__________.

6. The best place to enjoy New Year’s Eve is ____________.

7. My favorite beverage of choice while working is ___________.

8. My favorite way to relax after a long day is ___________.

9. One food I could eat every day is __________.

10. All I want for Christmas is _______________.

11. My all time favorite movie is ________________.

Would you rather:

1. Would you rather have 5 close friends or 10,000 Facebook friends?

2. Would you rather have $100,000 in real money or $1,000,000 in Amazon gift cards?

3. Would you rather be famous or the best friend of someone famous?

4. Would you rather have free Starbucks for a year or free iTunes music forever?

5. Would you rather have 100K Facebook followers or 100K Twitter followers?

6. Would you rather hike a mountain or lay on the beach?

7. Would you rather have to sit all day or stand all day?

8. Would you rather eat out or order in?

9. Would you rather drive or fly?

10. Would you rather be on stage or in the crowd?

11. Would you rather vacation at the beach or the mountains?

12. Would you rather work in an office or work from home?

13. Would you rather get dressed or stay in pyjamas all day?

14. Would you rather have an easy job working for someone else or be your own boss and work incredibly hard?

What is your favourite? 

1. What is your all-time favourite book?

2. What is your favourite travel destination?

3. What is your favourite time of the year?

4. What is your favourite holiday?

5. Who is your favourite Disney character and why?

6. What is your favourite TV show?

7. What is your favourite flavour of ice cream?

8. What is your favourite knock-knock joke?

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